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Insight, engineered into strategy
The strongest products start with understanding why people do what they do, not just what they say they want. My PhD in cultural anthropology trained me to work this way from the start, and for more than fifteen years I've carried that training into fintech, enterprise SaaS, and consumer product organizations, building research programs from the ground up and engineering them into decisions that actually ship, not reports that sit in a drive.
I think in systems and don't stop at the readout. I design and facilitate workshops that translate findings directly into decisions, so the insight doesn't die in a deck; it becomes the thing the team builds.
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