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Understanding Trust & Estate Attorney's Work (Design Thinking)

A wealth management platform needed to serve trust and estate attorneys with zero firsthand understanding of how they worked. Twenty interviews and a design thinking workshop later, three concepts were prioritized straight into the 2025 H2 roadmap.

How Shoppers Buy a Video Doorbell (Remote Ethnography)

Mobile ethnography across Australia and New Zealand uncovered a hidden truth for a security device company: the box on the shelf, not the sales floor, decides the sale.

The Case for Redesigning a Shopping Display (Survey)

A two-phase study — ANZ shopper ethnography and a 300-person US survey — turns a hunch about retail displays into a ranked, evidence-backed brief for an Australian retail team.

Redesigning How Clients Hire on Mobile (Usability Test)

A moderated usability study across iOS, mobile web, and desktop uncovered why applicants, filtering, and messaging broke down on mobile — and reshaped the hiring flow that replaced it.

One Onboarding Flow, Two Very Different Users (Diary Study)

A five-star onboarding flow, a quiet drop-off problem. A two-week diary study of twelve owners traced it to one design assumption: a single onboarding path serving people who wanted opposite things from it. T

Does the Network Index Mean Anything? (Concept Study)

A Concept Study in the field that put a network health score in front of 19 real network engineers and asked what they actually wanted to see. Consistency landed, complexity didn't, and the roadmap had to name its user for the first time.

Turning Vendor Chaos Into One Living System (Workshop)

Enterprise CIOs were managing dozens of vendors through spreadsheets, blame calls, and gut feel. A workshop with Cisco's Service Transformation Group turned that into a concept for one shared system of record, replacing finger-pointing with visibility.

Mapping Opportunity Spaces (Competitive Analysis) 

Eighteen communication platforms, eight behavioral dimensions, one landscape map built to find the white space competitors hadn't found yet.

Mobile Reg to Hire (End-to-End UX Research & Design Process)

A twelve-participant behavioral study that overturned Upwork's assumption that mobile clients weren't serious hirers — carried end to end from interview through affinity synthesis, problem-statement workshop, rapid prototyping, and concept validation, into a shipped revamp of the mobile hiring experience.

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