A wealth management platform needed to serve trust and estate attorneys with zero firsthand understanding of how they worked. Twenty interviews and a design thinking workshop later, three concepts were prioritized straight into the 2025 H2 roadmap.
How Australian Shoppers Actually Buy a Video Doorbell
Mobile ethnography across Australia and New Zealand uncovered a hidden truth for Amazon Ring: the box on the shelf, not the sales floor, decides the sale.
Ethnography to Survey: The Case for the Shopping Display
A two-phase study — ANZ shopper ethnography and a 300-person US survey — turns a hunch about retail displays into a ranked, evidence-backed brief for Ring's Australian retail team.
